The New Meat Novelti
If it's up to Israeli companies 'Redefine Meat' and 'SimpliiGood', you will soon be able to choose between cuts of animal meat and totally meat-less "meat" products at your local restaurant, supermarket, or even butcher shop. This is what happens when harnessing technology and innovation to produce alternative proteins: a product that is better for animals, for the environment, and for humans.